HONOLULU - The Hawaii Tourism Authority (HTA), the state's tourism agency, has selected The Kalaimoku Group (TKG) to manage and facilitate monthly concerts as part of the new Hawaiian Music Concert Series and May Day event.
The Kalaimoku Group will be responsible for the organization of the events including promotions, ticket sales, revenue generation, contracting musical artists and facilities.
"Creating a year-round Hawaiian music concert series will highlight an important aspect of what makes the Hawaiian Islands a one-of-a-kind destination for both visitors and residents to enjoy," said Mike McCartney, president and CEO of the HTA. "This inaugural concert series offers an opportunity to showcase Hawaiian music and create a venue for local artists to perform at home in Hawaii. The HTA continues to support events like these, which help to bridge our host culture, the community and visitor industry."
Consistent with HTA's Hawaiian Cultural Initiative, the goal of the Hawaiian Music Festival Concert Series and May Day event aims to highlight the talent and traditions of local musicians and dancers, elevate Lei Day festivities, and boost tourism. The new Hawaiian Music Festival Concert Series will showcase artists year round at the Hawaii Convention Center and other venues across the state.
"We are honored to work with HTA on this landmark project that will perpetuate Hawaiian music, support local musicians and benefit the hospitality industry," said John Aeto, president of The Kalaimoku Group. "Through this process we have come to appreciate the HTA's commitment to the host and multi-cultures found in the Hawaiian Islands."
The contract will commence in April 2014, as TKG prepares for the first scheduled event on Thursday, May 1, 2014 on Waikiki Beach fronting The Royal Hawaiian Hotel.
About the Hawaii Tourism Authority
Established in 1998, the Hawaii Tourism Authority, the state's tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawaii that integrates the interest of visitors, the community and visitor industry. Tourism is our state's leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit www.hawaiitourismauthority.org, find us on Facebook or follow us on Twitter (@HawaiiHTA).
About The Kalaimoku Group
The Kalaimoku Group is a Native Hawaiian owned integrated marketing and communications firm founded in 2011 and located in Honolulu, Hawaii. The Kalaimoku Group serves for-profit and non-profit companies with professional services including Development, Marketing, Communications, Government Relations, Social Media and Event Coordination. For more information visit www.kalaimoku.com.